AutomagicWP

AutomagicWP is the definitive private distribution platform built to liberate WordPress developers and agencies from the manual, soul-crushing grind of plugin and theme updates. Forget the endless cycle of building ZIP files, logging into countless wp-admin dashboards, and manually uploading updates one by one. AutomagicWP replaces that archaic workflow with a single, powerful command center. You upload a release once, and every connected WordPress site updates itself automatically through WordPress's native update mechanism. It's not just a tool; it's a strategic advantage designed for those who build and manage WordPress products at scale. Whether you're a solo developer tired of the "ZIP loop," an agency managing a portfolio of client sites, or a creator distributing a premium plugin without the overhead of a full e-commerce platform, AutomagicWP delivers professional-grade distribution, complete with changelogs, version history, and seamless CI/CD integration. This is distribution, automated and battle-tested for the real world.

One-Click, Site-Wide Updates

Upload a single plugin or theme release ZIP file to your AutomagicWP dashboard. Once published, the update propagates automatically to every connected WordPress site. The platform integrates directly with the native WordPress update checker, meaning your clients' sites will see and install the update just like they would from the official WordPress.org repository. This eliminates the need for manual FTP uploads or logging into individual wp-admin panels, saving hours of repetitive work and ensuring consistency across your entire network.

Professional Plugin Repository & Management

Turn your private plugins into first-class products. AutomagicWP provides a centralized dashboard to manage all your plugins, complete with support for icons, banners, screenshots, detailed descriptions, changelogs, and FAQs. This creates a professional, repository-like experience within the wp-admin of every connected site, building trust and clarity for end-users. You maintain full version history, can roll back to previous releases if needed, and have a single source of truth for all your distributed code.

Automated CI/CD Pipeline

Integrate your development workflow directly with deployment. By connecting your GitHub repository, you can trigger releases automatically by simply pushing a tag. The included GitHub Action handles the build and publishing process, creating a true "set it and forget it" pipeline. This means zero manual steps between merging code and shipping updates live to all sites, enabling rapid, reliable iteration and reducing the risk of human error in the release process.

Comprehensive API & Developer Toolkit

AutomagicWP is built for developers who demand control and flexibility. A full REST API allows you to integrate update distribution into your own custom tooling, dashboards, or client portals. For the client side, a dedicated Composer package seamlessly hooks into the WordPress update system on each site, ensuring clean, standards-compliant integration. This open architecture means you're never locked in and can tailor the update flow to your exact operational needs.

WordPress Development Agencies

Agencies managing dozens of client sites can standardize and automate plugin updates across their entire portfolio. Instead of billing clients for manual update labor or risking inconsistent versions, they deploy a release once from AutomagicWP. Every client site updates itself reliably, ensuring all sites are secure, on the latest features, and uniformly maintained, which scales service delivery and improves profitability.

Independent Plugin & Theme Developers

Solo creators and small shops distributing premium or private WordPress products can use AutomagicWP as a lightweight, professional distribution channel. It provides all the infrastructure of a commercial platform—update delivery, changelogs, and a polished admin interface—without the complexity, fees, or feature bloat. Developers can focus on building their product while their customers enjoy a seamless update experience.

Enterprises with Internal WordPress Platforms

Companies that develop and maintain custom plugins for their own internal network of WordPress sites (e.g., for departments, brand sites, or franchises) need controlled, reliable distribution. AutomagicWP acts as a private, secure app store, ensuring that internal tools are rolled out consistently and quickly across the entire organization without relying on manual IT processes.

Freelancers Managing Multiple Client Sites

Freelancers who maintain several client websites often juggle similar plugins across them. Manually updating a contact form or SEO plugin on 10 different sites is inefficient. With AutomagicWP, the freelancer can manage their own "fork" or commonly used plugins, pushing updates from a single dashboard and freeing up time for higher-value development and client support work.

How does AutomagicWP's automatic updating work?

You connect each client's WordPress site to your AutomagicWP account using a unique API key and a small Composer package. This connection allows the site to check your private AutomagicWP repository for updates. When you publish a new release, WordPress's built-in update mechanism detects it on its normal schedule and installs it automatically, just like an update from WordPress.org. No manual intervention is required on the client site.

Is AutomagicWP suitable for commercial or private plugins?

Absolutely. This is the primary use case for AutomagicWP. It is specifically designed as a private, secure distribution channel for plugins and themes that are not listed on the public WordPress.org repository. Whether you sell a premium plugin, develop tools for specific clients, or have internal company plugins, AutomagicWP provides the professional update infrastructure you need without making your code public.

Can I integrate AutomagicWP with my existing development workflow?

Yes, extensively. AutomagicWP is built for modern development practices. You can connect your GitHub repository to enable CI/CD, where pushing a tag automatically builds and releases a new version. For full customization, the comprehensive REST API allows you to trigger releases, manage plugins, and monitor sites from your own custom scripts, dashboards, or deployment tools.

What happens if I need to roll back a release?

AutomagicWP maintains a complete version history of every release you upload. If a new update causes issues, you can easily revert to a previous, stable version directly from your dashboard. Once you select a prior version, it immediately becomes the "latest" release, and all connected sites will roll back to it automatically through the standard WordPress update process, providing a powerful safety net.

AutomagicWP offers simple, transparent pricing tiers designed to scale with your needs. Start for free with the Starter plan, which includes 1 plugin, 500 MB storage, and 20 releases—perfect for trying the service. The popular Pro plan (€8/month billed annually) supports up to 10 plugins and 10 GB storage for developers managing multiple products. For large-scale operations, the Agency plan (€29/month billed annually) offers unlimited plugins and 100 GB storage. All paid plans include unlimited releases, automatic site updates, CI/CD with GitHub Actions, full REST API access, and priority support.