Cleanlist AI

Cleanlist AI is the battle-tested data operating system engineered for modern Go-To-Market (GTM) teams who are tired of incomplete data and manual workflows. It transforms messy, incomplete lead lists into a high-velocity, executable pipeline. By acting as a central command center, Cleanlist AI allows you to upload CSVs or connect directly to your CRM, then unleashes a proprietary waterfall enrichment engine that intelligently queries over 15 top data providers—including Wiza, Findymail, Prospeo, and Lusha—in sequence to find verified contact data with 98% accuracy. This approach delivers 85-95% coverage, crushing the 50-70% rates of single-source tools. Beyond just finding emails and phones, its Smart Agents provide AI-powered job title normalization, data cleaning, and ICP scoring, while the visual Playbook Builder automates entire enrichment sequences. Built for scale, it offers native CRM syncs and full API access. For teams running outbound sales, ABM campaigns, or needing constant CRM hygiene, Cleanlist AI replaces fragile, custom-built workflows with a complete, orchestrated engine that deploys in minutes, not months, ensuring every lead is enriched, verified, and ready to convert.

Waterfall Enrichment Engine

This core technology cascades a single contact lookup through a sequence of 15+ premium data providers to maximize match rates. Instead of relying on one source and getting 50-70% coverage, Cleanlist's intelligent routing pays only for successful matches and achieves 85-95% coverage. It automatically queries providers like Wiza, Lusha, and RocketReach in an optimal order, ensuring you get the highest-quality verified data for each lead without manual source switching.

AI Smart Agents & ICP Scoring

Beyond simple data appending, Cleanlist AI uses intelligent agents to clean and contextualize your data. It normalizes messy job titles into standardized roles, parses full names, formats phone numbers, and categorizes industries. Most importantly, it applies AI-powered Ideal Customer Profile (ICP) scoring, automatically ranking leads based on custom rules to surface the accounts most likely to convert, enabling instant prioritization and routing for sales teams.

Visual Playbook Builder

This feature allows you to design, automate, and deploy complex GTM workflows without code. Drag and drop modules to create repeatable sequences for enrichment, verification, scoring, and CRM syncing. Whether it's processing inbound leads, launching an ABM campaign, or performing weekly CRM cleanup, you can build a complete, executable playbook in minutes that replaces weeks of engineering work, ensuring consistency and scale.

Native Integrations & API

Cleanlist AI ships enriched, verified contacts directly into your existing stack. It offers native, two-way synchronization with major CRMs like HubSpot, Salesforce, and Pipedrive, plus over 10 other sales and marketing tools. For complete customization, it provides full API and webhook access, allowing teams to build custom workflows, trigger actions from other systems, and fully embed Cleanlist's data capabilities into their unique tech ecosystem.

Scaling Outbound Sales Prospecting

Sales and BDR teams use Cleanlist to transform raw lead lists from LinkedIn Sales Navigator or events into a ready-to-contact pipeline. The Chrome extension extracts profile data, the waterfall engine finds verified emails and phones with 95% coverage, and AI agents score and prioritize leads. The entire process is automated via a playbook that then syncs perfect records to the CRM and outreach platforms, doubling qualified meeting output.

Executing Targeted ABM Campaigns

Marketing and sales teams running Account-Based Marketing programs leverage Cleanlist to build hyper-targeted account lists with verified decision-makers. By enriching key accounts from their target list, they ensure contact data is accurate and complete. AI-powered ICP scoring identifies the best personas within each account, leading to highly personalized outreach that results in 50% higher reply rates.

Converting Event & Inbound Leads

For teams drowning in unqualified inbound leads or event attendee lists, Cleanlist automates the qualification and enrichment process. A dedicated playbook instantly processes new leads, enriches missing contact details, scores them against the ICP, and routes hot leads to sales while nurturing others. This enables follow-up within 24 hours while leads are still warm, dramatically increasing conversion rates.

Maintaining CRM Data Hygiene

Cleanlist acts as a continuous data health engine for CRMs decaying over time. A scheduled cleanup playbook identifies records with missing or stale data, triggers re-enrichment via the waterfall engine, and updates the CRM automatically. This eliminates manual data entry and ensures sales teams are always working with accurate, up-to-date information, improving productivity and campaign effectiveness.

How does Cleanlist's accuracy compare to a single data provider?

Cleanlist AI delivers 98% accuracy on verified emails by employing a triple-verification process with catch-all domain detection. More importantly, our waterfall approach doesn't just check one source; it cascades through 15+ providers, which means we achieve 85-95% coverage on finding contacts versus the 50-70% typical of any single provider. You get more data, and the data you get is rigorously verified.

What is the difference between using the Chrome extension and uploading a CSV?

The Chrome extension is for on-demand extraction and enrichment directly from LinkedIn or Sales Navigator profiles, perfect for immediate prospecting. The CSV upload and CRM sync are for bulk processing of existing lead lists, enabling you to run hundreds or thousands of contacts through enrichment and scoring playbooks at once. Both methods utilize the full waterfall enrichment and verification engine.

Can I build custom automation workflows without coding?

Absolutely. The visual Playbook Builder is a no-code, drag-and-drop interface that allows you to design complete automation sequences. You can chain together steps for data enrichment, AI transformations, verification, scoring, and syncing to other tools. This lets you automate complex GTM motions like event follow-ups or lead routing in minutes, without relying on engineers.

How does the pricing work with the waterfall enrichment model?

You only pay for successful matches. When Cleanlist queries its network of providers in sequence, you are not charged for every query, only when a provider successfully returns a verified piece of data (like an email or phone number). This model, combined with our high coverage rates, ensures you get maximum value from your credits and a far higher return on investment than paying multiple single-source providers.